Nurture First Selling - The Workshop
Nurture First Selling

Stop
winging
the sale.

Build the foundations that make consistent income inevitable.

If your income has been inconsistent for more than six months and you are tired of the great month followed by the terrible month and the constant wondering where the next client is coming from, this workshop is built for you. It is not another strategy session and it is not more theory to think about at some later date. It is two focused mornings where you work on your actual business and leave with everything built.

Date23 and 24 June 2025
Time9:30am to 12:30pm
FormatOnline via Zoom
Places10 maximum
£497 £399 Founding rate - first workshop only

Only 10 places available and this workshop will not be repeated at this price.

You are not struggling because you are not good enough.

You are struggling because nobody ever taught you how to build the sales foundations that create consistent income and because you have been trying to figure it out on your own whilst also running a business, delivering to clients, and keeping everything else moving. That is an enormous amount to hold, and it is not a talent problem.

01

You have a great month and spend the whole of it delivering brilliantly, which means no time to sell and no time to nurture, and then the work dries up and you find yourself back at square one wondering how it happened again.

02

You post consistently, show up on LinkedIn, do all the things you have been told to do, and yet it does not seem to convert into actual clients in any predictable or reliable way.

03

You know you should be following up, reaching out and making offers more consistently, but it feels pushy and you do not quite know what to say without sounding like every other salesperson in your inbox.

04

Some months are genuinely brilliant and others are genuinely scary, and you are exhausted by the mental load of never quite knowing what is coming and making every business decision from a place of financial anxiety.

Inconsistent income is a sales foundations problem and not a talent problem, not a mindset problem, and not a visibility problem. It is a fixable, learnable and completely solvable problem, and that is exactly what this workshop addresses.

Two mornings and everything built.

Nurture First Selling is a LinkedIn-first sales methodology for coaches, consultants and service providers who want consistent income without complicated funnels, cold outreach scripts, or becoming someone they are not. Across two consecutive mornings you will work through every foundation and leave with all of it done.

01

My People

You will go deeper on who you really serve than you ever have before, getting past the demographic description and into the specific person with their specific fears and desires, because this is the foundation everything else is built on.

02

Value Ladder

You will map your offers from free to premium, see where the gaps are, and understand how each thing you sell leads naturally to the next so that your pipeline makes sense to both you and your clients.

03

Buyer Journey

You will understand how your person moves from not knowing you exist all the way through to being ready to buy, and you will know exactly what content to create at every stage of that journey.

04

The Numbers

You will work out how many conversations you actually need to be having each week to hit your income goal, because consistent income starts with knowing your number and working backwards from it.

05

WDYK List and Weighted Pipeline

You will build your warm audience list from scratch, score your existing leads by gut feel likelihood to close, and leave knowing exactly who to talk to first and what your pipeline is actually worth right now.

06

10 Touch Nurture

You will map the nurture system that turns warm leads into clients without pressure or awkwardness, and you will leave with your opening DMs drafted and ready to send to your top leads on Thursday morning.

What actually happens

This is not a passive training where you sit and listen and then go away to implement it at some point in the future. You work on your actual business in the room and everything is built as we go, which means you leave on Wednesday lunchtime with six months worth of foundations sorted.

Day One - Tuesday 23 June

The Foundations

9:30am to 12:30pm online via Zoom
9:30
Welcome and scene setting
We start by understanding why inconsistent income is a sales foundations problem and what we are going to do about it together over the next two mornings.
9:45
My People - the deep dive
The foundation everything else is built on. We work through hot seats live in the room and you build your My People document as we go.
11:00
Break
15 minutes to stretch and make a coffee.
11:15
Value Ladder
You map your offers, spot the gaps and understand how everything in your business connects into a coherent journey for your buyer.
12:00
Buyer Journey and Content
We map the journey from unaware to ready to buy and you leave with Claude prompts for generating content at every stage of it.
Day Two - Wednesday 24 June

The Pipeline

9:30am to 12:30pm online via Zoom
9:30
What came up overnight
We open with what shifted between the two days, what questions emerged and what landed differently after sleeping on it, because this conversation is always one of the best ones.
9:45
The Numbers
You work out how many conversations you need each week to hit your income goal, which turns a vague aspiration into a concrete daily action.
10:30
WDYK List and Weighted Pipeline
You build your warm audience list live, score your existing leads by gut feel and leave knowing your pipeline value and who to contact first.
11:00
Break
15 minutes.
11:15
10 Touch Nurture and follow up
You map the full nurture sequence for your top leads and leave with your opening DMs drafted and your follow up rhythm planned.
12:00
What comes next
We close by looking at everything you have built across the two days and making sure you know exactly what to do with it from Thursday morning onwards.

You leave with everything built.

Not notes you will get round to at some point and not good intentions that fade by the following Monday. You leave on Wednesday lunchtime with actual assets that are ready to use from Thursday morning.

My People document
Your ideal client described at a depth that changes how you write, sell and show up from this point forward.
Value ladder mapped
Every offer in its right place with the gaps identified and the connections between each rung made clear.
Buyer journey and content plan
A clear picture of what to create for every stage of your person's journey from not knowing you exist to being ready to buy.
Weekly conversation targets
Your income goal broken down into the number of conversations you need to be having every single week to make it happen.
WDYK list and weighted pipeline
Your warm audience built, prioritised and scored so you know exactly who to talk to first and what your pipeline is worth right now.
10 touch nurture and opening DMs
Your nurture sequence mapped for your top leads and your opening DMs drafted and ready to send on Thursday morning.

This workshop is for you if...

There are ten places maximum and everyone gets seen, which means there are no passenger seats and no sitting quietly at the back hoping nobody asks you anything. You will be working on your actual business throughout.

This is for you
You are a coach, consultant or service provider who has been in feast and famine for more than six months and you are ready to do something about it properly
You are brilliant at your work and genuinely uncomfortable with selling it, and you want a way of selling that feels like you rather than like a stranger
You are ready to actually build something in the room rather than just sit and learn about it and then figure out how to apply it later
You can protect Tuesday and Wednesday morning on 23 and 24 June and show up ready to work
This is not for you
You are looking for a passive experience where you watch and listen and implement at some later point when the time feels right
You want quick fixes and shortcuts without being willing to do the foundational work that actually makes a difference
You are not willing to be honest about where your business actually is right now, because that honesty is where the useful work begins
You already have consistent and predictable income and a pipeline that fills itself without much effort from you
Janine Sykes

Janine Sykes

Sales Coach

I have spent my whole career in sales and the thing I know for certain is that the best salespeople do not feel like salespeople at all. They feel like the person who really gets you, has exactly what you need, and makes it genuinely easy to say yes, and that is not a personality type - it is a skill set that can be learned.

For a long time I focused on coaching content and I got good at it. But I kept watching the same pattern play out. People could put out genuinely brilliant content and still have inconsistent income because content alone was never the whole answer. You can have the best content in the world and still not be having the conversations that actually convert. The selling piece - the warm outreach, the follow up, the pipeline - was the bit most people were skipping, and it turned out that the thing they found hardest was the thing that came most naturally to me. That was the moment I realised I needed to teach this, not just do it.

Nurture First Selling is the methodology I built from that realisation. Not a content strategy. A sales foundations system that sits underneath your content and turns your warm audience into a predictable pipeline, because knowing your person deeply, building real relationships over time, and showing up with intention every single day is what actually creates consistent income.

This workshop is everything I work through with my one to one clients, taught live in a room of ten people so that every person gets seen and every business gets worked on properly, and you leave on Wednesday with the foundations in place that most people spend years trying to figure out on their own.

Reserve your place

Ready to build consistent income?

There are ten places, two mornings and everything gets built. This is the founding rate for the very first workshop and the price goes to £497 from the second one onwards, so if you have been thinking about it then this is the moment to say yes.

£497 £399

Founding rate - first workshop only - 23 and 24 June 2025

Secure payment and instant confirmation with your workbook sent in advance of the first session.

Date
23 and 24 June 2025
Time
9:30am to 12:30pm
Format
Online via Zoom
Places
10 maximum