5 Reasons Every Business Owner Needs to Start an Email List
If you’re running a business and don’t have an email list, you’re leaving one of your most valuable marketing tools untapped. Social media might be great for visibility, but when it comes to building lasting relationships, nurturing leads, and driving sales, email marketing is the clear winner.
Here are five reasons why every business owner needs to start an email list—today.
1. You Own Your Audience
Unlike social media followers, your email list is an asset you truly own. Platforms like Instagram, Facebook, and TikTok can change their algorithms overnight, reducing your reach and leaving you scrambling for visibility. In contrast, your email list is completely under your control.
An email list gives you direct access to your audience, making sure that your message gets delivered without the interference of algorithms or platform rules. If you’re serious about building a sustainable business, owning your audience is non-negotiable.
2. Email is Personal and Direct
Think about it - email lands directly in someone’s inbox. Unlike a post in a busy social media feed, an email is personal, intentional, and hard to ignore.
With email, you can:
Segment your audience - Send tailored messages based on your audience’s interests, needs, or behaviours.
Build trust - Share valuable content, insights, and stories that create deeper connections.
Nurture relationships - Regular communication keeps you top-of-mind and builds long-term loyalty.
This personal touch makes email one of the most effective ways to connect with your audience on a deeper level.
3. Email Marketing Has the Highest ROI
Did you know that email marketing delivers the highest return on investment (ROI) of any marketing channel? For every pound spent, the average ROI is £36.
Why is email so profitable?
Higher engagement - Emails get opened, read, and clicked more often than social media posts.
Targeted communication - By segmenting your list, you can send messages that are more likely to convert.
Low cost - Email platforms like Kit (my personal favourite!) make it affordable to create and send campaigns, even for small businesses.
If you’re looking for a cost-effective way to grow your business, email marketing is the answer.
4. It’s a Reliable Way to Generate Sales
Social media can grab attention, but email drives action. A well-written email campaign can move your audience from awareness to purchase, turning subscribers into loyal customers.
Consider these key advantages:
Clear calls to action (CTAs) - Emails make it easy to direct readers to a sales page, book a call, or download a resource.
Automation - Set up sequences that nurture your audience and sell your products or services while you sleep.
Consistency - With email, you control the frequency and timing of your messages, ensuring your audience hears from you regularly.
An email list should be the centre of your marketing strategy if you want a reliable way to generate revenue.
5. It’s Easier Than You Think to Start
Many business owners hesitate to start an email list because they think it’s complicated or time-consuming. The truth? Starting your email list is simpler than ever with the right tools and strategy.
Here’s how to get started:
Choose a platform - Kit (formally ConvertKit) is my personal favourite for its ease of use and powerful features.
Create a lead magnet - Offer something valuable (like a guide or checklist) in exchange for email addresses.
Set up your sign-up form - Use your email platform to create a form you can share on your website and social media.
Write a welcome email - Introduce yourself, set expectations, and provide value right away.
That’s literally it! Stop overcomplicating things and you’ll have you email list up and running in no time!
Start Building Your Email List Today
An email list isn’t just another marketing tactic - it’s the foundation of a sustainable, profitable business. By owning your audience, communicating directly, and leveraging email’s incredible ROI, you’ll set yourself up for long-term success.
If you’re ready to start your email list but aren’t sure where to begin, let’s chat. I’ll help you create a simple, effective, and unique strategy for your business goals.
Your email list is your most valuable business asset - don’t wait to start building it!