Sales Foundation | Sales with Janine
Sales Foundation

Get your messaging, positioning, and buyer journey properly sorted.

A focused two-hour session to get your messaging and positioning right and understand your buyer journey , the foundation everything else in your business is built on.

£650 · Two sessions · One-to-one on Zoom
Janine Sykes

You are good at what you do. You just need the foundations in place.

Sales Foundation is for established service-based business owners who know their messaging is not quite landing , the right people are not recognising themselves in what you say, conversations feel harder than they should, and you are not sure how to talk about what you do in a way that makes people lean in. This session gets to the root of that.

In two hours we work on your messaging, your positioning, and your buyer journey , the three things that underpin every sale you will ever make.

  • 'I feel like I'm saying the right things but nothing is converting.'
  • 'I don't really know who my ideal client is anymore.'
  • 'My offer makes sense to me but I can't seem to explain it clearly.'
  • 'I know I should be having more conversations but I don't know where to start.'
  • 'Something is off but I can't put my finger on what.'

Two hours in, one hour to make it stick.

The first session is where we do the work. We get clear on who you are for, how to talk about what you do in a way that resonates immediately, where your ideal clients are in their buyer journey, and what they need to hear from you to take the next step. The follow-up session is to review how it is landing in practice and make any adjustments.

  • A two-hour one-to-one intensive session on Zoom
  • Clarity on your messaging so the right people immediately recognise themselves in what you say
  • A clear positioning statement that sets you apart and makes your offer feel obvious
  • A proper understanding of your buyer journey so you know exactly what your ideal client needs to see and hear before they say yes
  • A one-hour follow-up session to review and refine
  • Notes and actions from both sessions
  • The £650 fee credits against month one of Built for Growth if you go on to work with me one-to-one
I am ready to invest
Janine Sykes

Simple, focused, no faff.

01

You invest and complete the pre-session questionnaire

Once payment is confirmed I will send you a short questionnaire so I can come to the session fully prepared and we can hit the ground running.

02

We spend two hours working through it together

The main session is where everything gets built. We focus on your messaging, positioning, and buyer journey , the three foundations that make everything else in your business work better. We leave with something clear and actionable.

03

We meet again to make sure it is landing

A few weeks later we spend an hour reviewing how things are going, answering questions, and making any adjustments. This is where it gets refined and embedded.

Sales Foundation

£650

Two sessions. One-to-one on Zoom. Full review of your messaging, offer, and sales approach. And if you go on to work with me through Built for Growth, the £650 credits against your first month.

Book your Sales Foundation session

Questions you might have

How is this different from the free Sales Fix call?

The Sales Fix call is one hour on one specific problem. Sales Foundation is a much deeper dive , two hours across your entire sales approach, messaging, offer, and pipeline, followed by a follow-up session. It is for people who are ready to invest in getting the whole thing properly sorted.

How soon can we start?

Once payment is confirmed I will send over the questionnaire and we can usually schedule the first session within one to two weeks depending on availability.

How long between the two sessions?

Typically two to four weeks. Enough time for you to implement what came out of the first session and have something real to review in the follow-up.

Does the £650 really credit against Built for Growth?

Yes. If you go on to join Built for Growth after Sales Foundation, the full £650 comes off your first month. It is not a discount code or a partial credit , it is the whole amount.

What if I have already had a Sales Fix call with you?

Even better. We already have a head start. The Sales Foundation session picks up where the Sales Fix call left off and goes considerably deeper.

Let's build something solid underneath.

Two sessions. Clear messaging, solid positioning, and a proper understanding of your buyer journey. The foundation that makes everything else in your business easier.

Book your Sales Foundation session